(JW Insights) Aug 16 -- German optics company Zeiss is aiming high for its business unit's industrial quality solutions in the Chinese market and expects double-digit growth annually over the coming years as EV industry booms in China, reported China Daily, citing a senior executive of Zeiss.
The ambitious growth target came as the Zeiss unit, which mainly serves manufacturers of batteries for new energy vehicles, mulls plans to tap such a rapidly growing sector in the domestic market, said Richard Gaertner, a member of the management board and chief sales and service officer of industrial quality solutions at Zeiss.
"We already have over 10,000 clients, including over 2,000 in the NEV sector in China, our second-largest market worldwide. Last year, at least 20 percent of our business unit's global share was in China, and it was over EUR200 million ($218.5 million)," said Gaertner, adding that the company provides solutions for NEV battery manufacturers to produce safer products of better quality.
"Our targets in China for the future are still high and with the strong growth of the country's automotive industry, especially the NEV sector, I expect that China will perhaps become No 1 for us over the next three to five years," he said during his visit to Shanghai.
Thanks to the advantages of the new energy vehicle industry chain, the competitiveness of Chinese vehicle companies' products has significantly improved, changing the market structure with stronger technology and better costs.
Gaertner explained that the company's solutions can help NEV clients, especially battery manufacturers, detect defects, particles and welding problems, among others inside the batteries throughout the manufacturing process. The company also has X-ray machines and microscopes to help battery manufacturers increase production efficiency and improve quality management.
The China Association of Automobile Manufacturers data showed that the market share of NEVs has continued to grow, reaching 32.7 percent in July, a record high. China's automobile exports reached 392,000 units, a year-on-year increase of 35.1 percent, according to the China Daily report.
(Gao J/Yuan XY)
